Linktree allows you to create a personalized and easily customizable page, that houses all the important links you want to share with your audience. It can be used on social platforms like Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, or LinkedIn, or you can use it to aid discovery of your work, brand, or business.
When we launched Linktree, we created an entirely new category. We were first to market and, with over 12 million users globally, still hold 88% of market share,” founder and chief executive officer Alex Zaccaria told TechCrunch. “Inevitably we’ve seen plenty of competitors pop up as a result, but part of the uniqueness of Linktree is its deceptively simple design.”
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Zaccaria added that one of Linktree’s differentiators is its adoption by users in a wide range of categories, including health and wellness, real estate, sports, music, politics, publishing and food. It’s used for bio links by Shopify, Facebook, TikTok, YSL, HBO and Major League Baseball, and like Jonathan Van Ness, Jamie Oliver and Pharrell.
“We might have started as a link-in-bio tool, but over time Linktree has evolved and the platform has become a social identity layer of the internet. Our vision for how the platform will sit at the intersection of digital self-expression and action means we’re thinking boldly when it comes to our roadmap
The platform allows big brands to individuals, celebrities to everyday content creators to build a microsite that houses their digitalecosystem, making it easier to connect with their audiences. It simplifies the internet economy for eCommerce and enables social media influencers, entrepreneurs, and businesses to share, sell, curate, and grow more. Linktree’s notable users include Garnier, HBO, Shopify, Wix, YSL, and Zapier, and sports teams such as the Los Angeles Clippers, Chicago Cubs, and Cleveland Cavaliers, as well as Selena Gomez and Arnold Schwarzenegger.
An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes several links. These can lead to your website, store, blog — or anywhere you wish.Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. Most simply feature a few bold buttons.
In 2016 brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys found a common pain point when running their digital agency, Bolster, managing social media accounts for their clients. Endlessly updating singular bio links felt like a waste of time, or worse, often got overlooked. Overnight, the first iteration of Linktree was live, and we haven’t looked back since!
Today, with over 18 million users worldwide, we’re helping brands, artists, publishers, agencies and influencers better control their presence online. As the internet became more fragmented, we grew Linktree’s functionality to better serve those using it and to streamline the content-sharing process.
We’re a passionate team of developers, designers, marketers and biz ops, committed to equipping content-creators with the best tools for getting their work seen. We’re headquartered in Melbourne, Australia and have offices in Sydney and Los Angeles.
In 2019 we were thrilled to be one of CNBC’s ‘Upstart 100’, a list of the “brightest, most intriguing, young startups promising to become the great companies of tomorrow”. In March 2020, Fast Company honored us in their ‘Most Innovative Companies of 2020’ list, placing us number four in the Social Media category. Previous honorees of the Social Media fourth place include Glossier and Reddit.
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